Two years ago, Rick Bashore, County Manager and Executive Vice President at Ticor Title Orange County, got his team together to redefine what values govern the way they treat their customers and respect their fellow employees. What they come up with is something they call “TicorTRUE,” a credo founded on 12 key principles: Community; Attitude; Respect; Integrity; Accountability; Passionate; Gracious; Coachable; Humility; Diligence and Effort; Leadership; and Charitable. As a result of this effort, Ticor Title was recognized as a Top Workplace by the OC Register in 2019. It was the only title company to receive the honor. The branch also received the prestigious STAR Operation Audit by FNF.
If it’s true that every organization resembles its leadership, then this title team is a reflection of Rick Bashore. A native of Huntington Beach, graduate of Edison High School and starting quarterback at UCLA for three seasons under legendary football coach Terry Donahue. Rick has dedicated his professional career to the title insurance industry and is a 20-plus year veteran of Ticor Title. He brings not just expertise to his management role, but authenticity and inspiration. He is a champion of excellence and a uniter of people.
It’s easy for Rick to recall the year he began in the title business, because 1983 is also the year he married his wife Roslyn. Recruited by a headhunter, Rick was hired by a small company in Tustin, where he was fortunate to learn the business from a manager named Jack Hannigan. Rick describes Hannigan as a “stern disciplinarian” who helped him launch a successful career that he loves to this day. He joined Ticor Title in 1999 and became a manager in 2004. He says that during his tenure, he has been most gratified to work alongside amazing people who are more like family than colleagues. “We don’t have people leave here very often,” he says. “I think it’s a testament to our people that we stay together.”
Along the way, Ticor really did become a family business for Rick, as he was joined by his sons Bryon Bashore, a sales executive, and Brett Bashore, director of marketing for the branch. “It wasn’t planned, it just happened that way. They each chose this path for themselves.”
Ticor Title is a member of the Fidelity National Financial, Inc. family of companies, whose underwriters collectively issue more title insurance policies than any other title company in the United States. Able to trace its roots back more than 150 years, the company has proven its financial wherewithal during good times and challenging ones. While Rick and his team compete against other Fidelity brands in the same market, he says he and his co-managers maintain a healthy friendship and friendly competition.
But the ability to be entrepreneurial within his own brand has allowed Rick to create a unique identity at Ticor Title OC. He has cultivated his team’s warm and personal culture while also diversifying revenue streams to include residential resale and refi on a national platform as well as a national commercial division. In uncertain times, his team offers stability and continuity. “These diverse sources of revenue carry us through market fluctuations. If refis are down, commercial might be up; or if resale is down, refi is up. Not many operations have that kind of setup.”
The team’s OC marketshare in both residential resale and commercial is on the rise. “We’re on a steady upward trend of capturing marketshare from our competition, and we’re proud of that. The bottom line of my organization’s success is the people that work here. From our sales team to our title staff, escrow staff and customer service, our people are what set us apart. The title insurance industry is extremely competitive, and our products and pricing are all relatively the same. But what makes the difference is how you treat people, how responsive you are in problem solving and getting their transactions closed.”
Ticor Title continues to provide leading edge education, fraud prevention and industry resources that ensure the success of its partners. And in the current market, Rick and his team are working hard to deliver services in ways that meet their clients’ changing needs.
When you visit the Ticor Title OC website, you’ll find more than a dispassionate listing of title insurance services. Click on the “About Us” tab and you’ll get to know the human side of this positive, caring community of people. The Ticor Family Gallery features candid photos of team members and their families; the TicorTRUE newsletter showcases the Ticor Employee of the Month who exemplifies the Ticor True spirt along with other insider glimpses of team milestones and contributions to the community; Ticor Cares is a listing of all the community organizations the team supports; and Signature Closings offers a look at some of the extraordinary Orange County homes the team has closed.
Ticor Title may be part of the biggest title group in the nation, but Rick and his team in OC are committed to keeping it local and keeping it real. “Repeat customers are the lifeblood of our organization,” he says. “We want to know them, and we want them to know us.”